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Into Africa: A Guide to Sub-Saharan Culture and Diversity provides valuable advice for those who are interested in doing business or working with organizations in sub-Saharan Africa, for professors of African studies, for trainers and development assistance professionals, and for anyone else who wishes to learn more about this dynamic part of the world. In this thorough, lively and carefully researched book, authors Yale Richmond and Phyllis Gestrin explore the complex cultures of contemporary Africa and bring them to life. This new and expanded edition of Into Africa will bring readers up-to-date on the changes in Sub-Saharan Africa since the first edition was published 11 years ago, as Africa continues its adaptation to Western ways while retaining its cultural traditions and diversity. Among the new topics covered are changes in politics and business practices, trade with the United States and Europe, how the cell phone has changed communication in Africa, and the continuing threat of HIV/AIDS.
Praise for Into Africa:
"Into Africa is a most revealing book. While it was great to have many of my own impressions of Africa confirmed, it was even better to gain new knowledge and wisdom." --Herman J. Cohen, U.S. Ambassador to the Gambia and Senegal (retired), former Assistant Secretary of State for Africa About the Authors
Phyllis Gestrin has more than twenty years of experience in African affairs.
Yale Richmond is a veteran of thirty years as a cultural officer in the U.S. Foreign Service. He is also the author of From Da to Yes: Understanding the East Europeans and From Nyet to Da: Understanding the New Russia.
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