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Increase your cultural intelligence and sharpen your business acumen at the same time! Whether traveling abroad or working at home, businesspeople routinely face the challenge of understanding cultures different from their own. When misunderstandings arise, relationships can suffer. The good news is that cultivating cultural intelligence is a skill that can be learned, and Brooks Peterson can tell you how!
Packed with dozens of engaging case studies and illustrations, Cultural Intelligence: A Guide to Working with People from Other Cultures is the perfect antidote for cross-cultural differences. Dr. Peterson defines what cultural intelligence is and explores the skills and characteristics required to work effectively with international clients, customers and business partners. Using a set of twenty business-oriented dimensions, Cultural Intelligence helps readers to define their own cultural style in six vital areas: management, strategy, planning, personnel communication and reasoning. With a higher cultural IQ, you can strengthen workplace communication, build solid business relationships and improve your organization's bottom line.
“A very easy-to-read guide for companies or individuals looking to improve their business cultural awareness. I have recommended it to everyone I work with, especially my boss!”* —Adriana Alfaro Zierten, Senior Program Manager Microsoft Corp. *A personal opinion only; it does not represent the opinion of Microsoft Corporation
“A unique, highly practical, easy-to-read, day-to-day manual [to help] understand and handle cultural differences. It is useful for everyday business interactions with people from all over the world. A "must have" book for the businessperson's library, Cultural Intelligence can help you break through and succeed in today's competitive global arena." —Augusto Franco, Brand Manager, Andean Region Unilever Bestfoods
“Cultural Intelligence is a must read for all HR professionals (and the clients we support!). The author offers a refreshing departure from traditional discussions of “diversity” and presents the business case for understanding and building culture intelligence.” —Raelyn Trende, Sr. Human Resources Representative Target Corporation
"This book contains much-needed practical material and relevant advice for the professional in today's global environment. Written in clear and easy-to-understand language, it's the most approachable culture book I've read." —Angela Qin Zhang, Regional Sales Manager, Asia Pacific, Archer Daniels Midland Company
“Cultural Intelligence is advanced life support for anyone to succeed in today’s society. It is well written, with creative illustrations, and should be a must-read for anyone in the healthcare profession.” —Felix Ankel, M.D., Residency Director, Emergency Medicine Regions Hospital, St. Paul, MN Assistant Professor of Emergency Medicine
"One of the strengths of Cultural Intelligence is its easy-to-read style. Brooks Peterson manages to explain to a newcomer to intercultural communication theory or practice what the concept of culture means, why it is important, what to pay attention to in intercultural interaction and, most importantly, how to improve one's cultural intelligence."
—Markus Haag, Editor, dialogin.com Reviews
Contents
Acknowledgments
Introduction
1 What is Culture
2 The Importance of Culture in Daily Work and Life
3 What is Cultural Intelligence?
4 Applying Cultural Intelligence in Daily Work and Life
5 Knowing Your Cultural Style
6 Increasing Your Cultural Intelligence
Afterword
Appendix
Recommended Readings
About the Author
About the Author
Brooks Peterson is founder and president of Across Cultures Inc., an international consulting firm serving global leaders. An experienced cross-cultural trainer, researcher and graduate-level educator, he has lived and traveled extensively around the world and now lives and works in Minneapolis. For more information, visit his website at www.acrosscultures.com. He is also the creator of a variety of instruments and resources for internationally-focused businesspeople, including the widely used Peterson Cultural Style Indicator™, available online.
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