Global Diversity

Mastering global business requires leaders and managers to understand the differences within countries as well as between them. Drawing on the authors’ years of hands-on experience, Global Diversity: Winning Customers and Engaging Employees in World Markets presents the key cultural variables relevant in eight major markets. Each country is explored in-depth, with particular attention paid to cultures-within-cultures and recommendations for developing employees and realizing local market opportunities. presents the key cultural issues in eight major markets, including China, Egypt, India, Japan, Mexico, Russia, the UK and the US.

Global Diversity provides a six-step guide for developing an effective global diversity strategy. It outlines how to formulate and implement an approach that takes into account the variety of cultures that exists within every country while enabling individual employees to be engaged and accountable contributors. This book is an invaluable tool for any business leader who wants to understand and get the most out of global business.

Praise for Global Diversity:

"Gundling and Zanchettin, who both work in intercultural management consulting, describe differences between and within cultures in countries around the globe so that managers, expatriates, organizational leaders, and diversity professionals can better work with these countries. While exploring the topic of diversity, the authors also offer a model of inclusion for organizations. Chapters individually discuss diversity and culture in China, Egypt, India, Japan, Mexico, Russia, the UK, and the US, and variables such as socioeconomic status, language, educational and family background, gender, religion, race and ethnicity, age, and regional origin. Authors of chapters are either natives of the country or have lived there for many years, and work for the same consulting firm as Gundling and Zanchettin." —Reference & Research Book News February 2007